Krantas Travel Case Study

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Krantas travelKRANTAS TRAVEL TRIPLED ONLINE SALES USING GOOGLE ADWORDS
SEARCH CAMPAIGNS

Krantas Travel is one of the largest travel agencies in Lithuania.
Krantas Travel moto is “Quality is not coincidence” .
Main priority is to sell more fairy tickets online.
Using Google AdWords Search campaigns Krantas Travel increased ferry tickets online sales from two to three times.
The Best month was August and ecommerce conversion rate was increased 42%.

GOALS:

• To increase ferry ticket sales using AdWords search campaigns.
• Sales Conversion rate should grow minimum 5%.
• Transactions and revenue should grow 2-5% .

APPROACH:

• Analyze campaign made by other agency and separate from campaign keywords with big bounce rate, with low conversion rate and optimise campaign by making brand new Google Adwords search campaign.
• Make ads with high ad rank. Include ad extensions, relevant ad text and keywords.

RESULTS:

• Other’s agency’s Google AdWords search campaign results (Period from 01.04.2016-30.04.2016): Ecommerce Conversion Rate 0,99%; Transactions 163.
• Google AdWords Search Campaign with our agency started in May and results compared to April of 2016 was: Ecommerce Conversion rate 1,22% (increment 23,24%); Transactions 178 (increment 9,20%)
• Next month our result compared with May: Ecommerce Conversion rate 1,36% (increment 11,37%); Transactions 223 (increment 25,28%)
• After only two month working with us, Ecommerce Conversion rate increased 37,26% and Transactions increased 36,81%.

Using Google AdWords Search campaigns Krantas Travel increased Ecommerce Conversion rate by 37,26%; Transactions by 36,81% and Revenue by 49,48 %. Client is very satisfied with our AdWords campaign conversion results and in the future is planning to invest more and add another products to advertise.